President Joe Biden, who is scheduled to brief the country today about the status of the Omicron Covid variant in the U.S., will be following an important crisis communication best practice: when appropriate, provide new information and updates about a crisis situation.
According to an announcement by the White House on Sunday night, “The President will receive a briefing from members of the White House Covid-19 Response Team [Monday morning] on the latest developments related to the Omicron variant. The President will deliver remarks to provide an update on the Omicron variant.”
CNN reported that, “Biden's speech will be more of a reassurance not to panic as scientists evaluate the threat than a specific update on the variant itself. He's expected to push Americans to get vaccinated against Covid-19 and promote booster shots for those who are already full vaccinated.
“Officials briefed President Joe Biden for approximately 45 minutes Sunday on the new variant, with a heavy dose of caution about what's still unknown. Biden on Monday will provide a public update following a third briefing on the Omicron variant and plans to tell the American people directly what the government does and doesn't know, according to a person familiar with the remarks.”
Biden’s Sunday Briefing About Covid Crisis
The White House said yesterday that, “Following up on the regular briefings he had on Covid while traveling, the President met in person today with his Chief Medical Advisor, Dr. Anthony Fauci, and members of his White House COVID Response Team.
“Dr. Fauci and members of the Covid Response Team updated the President on the latest developments related to the Omicron variant. Dr. Fauci informed the President that while it will take approximately two more weeks to have more definitive information on the transmissibility, severity, and other characteristics of the variant, he continues to believe that existing vaccines are likely to provide a degree of protection against severe cases of Covid.
“Dr. Fauci also reiterated that boosters for fully vaccinated individuals provide the strongest available protection from Covid.
“The Covid Response Team’s immediate recommendation to all vaccinated adults is to get a booster shot as soon as possible; all adults are eligible for a booster if they were vaccinated six months ago or more with Pfizer or Moderna, or two months ago or more with Johnson & Johnson. Importantly, those adults and children who are not yet fully vaccinated should get vaccinated immediately.”
Advice For Business Leaders
When briefing the public and other audiences about a crisis, corporate executives should keep the following advice in mind:
- Tell people what you know when you know it.
- Use all available communication tools and channels to ensure you reach everyone who is concerned about or affected by the crisis.
- Cite the sources of your information and updates.
- Do not repeat rumors or unverified information
- Explain what the new information means for those who are impacted by the crisis.
- When appropriate, include a call for action or list the next steps you want people to take in connection with the crisis.
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November 29, 2021 at 09:17PM
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Biden Will Follow Crisis Communication Best Practice In Briefing Country About Omicron Covid Variant - Forbes
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