Instagram head says a Threads feed with just people you follow is on the list of potential features - The Verge

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Meta’s Twitter competitor launched with a single main feed that mixes posts from accounts you follow with recommended content, leading to complaints from users.

By Jon Porter, a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards.

The Instagram head’s response to the feature request.

Screenshot: Jon Porter / The Verge

Instagram head Adam Mosseri has responded to calls for a Threads home feed that only contains posts from accounts you follow, saying it’s “on the list” of features the platform would like to add. Mosseri sent the message in response to a post from YouTuber Marques Brownlee requesting the feature as well as to photographer Noah Kalina. Meta CEO Mark Zuckerberg also chimed in, posting a thumbs-up emoji in response to Brownlee’s request.

If your early experience with Meta’s Twitter competitor is anything like mine, your home feed is likely filled with posts from random accounts recommended to you by the service’s algorithm alongside content from accounts you’ve actually decided to follow. In my case, these recommended posts far outnumber the content I’ve actually chosen to see, but it’s difficult to know how much of this is because Threads only launched a few short hours ago and is still onboarding new users in their millions.

Mosseri’s response to another user requesting the feature.

Screenshot: Threads.net

Although both Mosseri and Zuckerberg have actively responded to the requests, their posts are far from a firm commitment to add the feature. But given the main Instagram app already offers a similar choice of feeds that includes a dedicated “Following” list, it seems possible that Threads will adopt a similar approach. In Instagram’s case, however, the feed containing recommendations is still the default.

Meta has been much more outspoken about its future plans to integrate Threads with ActivityPub, the decentralized social media protocol that provides the basis of rival microblogging service Mastodon. Eventually, the hope is that Threads users will be able to interact with those on other ActivityPub-based services. Support for the protocol could even allow a Threads user to take their audience with them if they ever leave the service, Mosseri told my colleague Alex Heath in a recent interview.

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Instagram head says a Threads feed with just people you follow is “on the list” of potential features - The Verge
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